Affiliate Partners

We invite publishers, streamers, affiliates and marketing partners to join the Lucky Dreams affiliate programme. We see this as a straightforward commercial partnership: you bring quality traffic and audiences, and we provide a transparent revenue opportunity backed by clear terms and ongoing support.

Programme purpose

Our programme is designed to grow a sustainable referral channel for our online casino and sportsbook offering. We focus on long-term value rather than short-term spikes, so we reward partners who drive genuine, compliant traffic and help us reach new UK customers.

Partnership benefits

Partners get access to a commercial structure that is easy to work with and designed for clarity. You will receive timely reporting, a dedicated point of contact, and marketing assets that match different audience types - from content publishers to live streamers. We aim to make the collaboration low-friction so you can focus on promotion while we handle conversion and compliance.

Commission structure

We offer a flexible commercial model that suits different partner needs - from revenue-share to hybrid arrangements. Specific rates and payment schedules are agreed during onboarding so they reflect the partner’s volume and traffic quality. Payments and terms are documented in the partner agreement and reviewed periodically.

Tracking and reporting transparency

Accurate tracking is central to our partnership. You’ll get access to a partner dashboard with real-time or near-real-time metrics, clear attribution for referred customers, and downloadable reports for reconciliation. We aim for full transparency on how commissions are calculated so disputes are minimal and simple to resolve.

Marketing tools and support

We supply a range of creative assets and pre-made campaign materials that are suitable for UK audiences. These include banners, landing page templates, tracking links and suggested messaging. Creative kits are regularly updated to match seasonal promotions and product changes. Every partner has access to an affiliate manager who can help with campaign setup, A/B ideas and compliance guidance.

Long-term cooperation

We prioritise partners who build steady, compliant traffic streams. Long-term cooperation brings advantages - tailored commercial terms, priority creative support and early access to new features. If you perform well, we’ll work with you to evolve the relationship accordingly.

Getting started

To explore a partnership with LuckyDreams, get in touch via the partner contact channel in the programme application. We will provide onboarding details, a sample agreement and the steps needed to get tracking live.